Chicago Software Process Improvement Network

Ed comments on the meeting in his blog entry, "Talkin’ About Web 2.0 in Chicago", and here’s a link to Ed's public downloads where you can currently (April 9, 2007) find mind-maps (they're PDFs whose file names start with Web2) like the one he used in his presentation.

(C-SPIN) Meeting

Presented as a Joint Program with CQAA

(Chicago Quality Assurance Association -- )

For March only:  Special time & PRE-REGISTRATION required
Space is limited, so please follow these PRE-REGISTRATION INSTRUCTIONS as soon as possible.

AT&T Center Campus

(formerly SBC Center Campus)

AT&T Institute Atrium & Auditorium – Room 129

Lakewood Blvd and Eagle Way, Hoffman Estates, IL

 (See directions and parking information.)


See our future meeting dates and mark your calendars now.


Wednesday, March 7, 2007

Networking 5:00 – 6:15 PM

Program 6:15 – 8:00 PM



Program: What IT Departments Need to Do About Web 2.0 in 2007 to Avoid Being Irrevocably Left Behind

Presenter: Ed Yourdon




The “paradigm” of the original Web (or Web 1.0, as it’s now called) was that of corporate/government organizations publishing “content” to be consumed by large numbers of customers or citizens.

The paradigm of Web 2.0 is that of “content” being created by customers and the entire Internet community, as well as corporations and the “mainstream” media. Sometimes this grass-roots content is aggregated and distributed by the traditional publishers; but often it exists as tiny, stand-alone creations on the Internet – such as the millions of blogs, photographs, and video clips that have sprung into existence in the past few years.

What does this mean for companies in today’s competitive environment? Most important, it’s forcing them to adopt a more “open” approach to their systems: instead of closed, proprietary systems and databases, more and more companies like AOL, Yahoo, and Google are providing “API” interfaces so that end-users and small software providers can add their own content.

Other companies are focusing on the social aspect of Web 2.0, by emphasizing the collaboration opportunities of an Internet-enabled society. Some observers refer to this as the “wiki phenomenon,” after the highly popular “Wikipedia” website; others refer to it as “crowdsourcing,” to emphasize that literally millions of individuals can contribute their ideas, suggestions, digital content (e.g., images), and skills to a shared activity.

Technology certainly plays an important role in the new Web 2.0 world, with XML, Ajax, and Ruby on Rails being three of the leading examples of development technologies helping companies build new Web-based systems more quickly and easily. But most of all, Web 2.0 is a “strategic” issue: it requires senior corporate executives to rethink basic assumptions about their business, customers, suppliers, and work-force.

A veteran of the IT industry for over 40 years, Ed Yourdon has been involved in Web 2.0 since its beginnings in the 2002-2003 period, and he currently consults, lectures, and writes about various aspects of the new technologies. Ed will summarize the technologies, and identify the strategic issues facing IT managers and senior executives.


About the Presenter


EDWARD YOURDON is the author of more than two dozen books, including Byte Wars, Managing High-Intensity Internet Projects, Death March, Rise and Resurrection of the American Programmer, and Decline and Fall of the American Programmer. His latest book OUTSOURCE: Competing in the Global Productivity Race, provides practical strategies for individuals, small businesses, and the nation to cope with this wave.

According to the December 1999 issue of Crosstalk: The Journal of Defense Software Engineering, Ed Yourdon is one of the ten most influential men and women in the software field. In June 1997, he was inducted into the Computer Hall of Fame, along with such notables as Charles Babbage, Seymour Cray, James Martin, Grace Hopper, Gerald Weinberg, and Bill Gates. Ed is widely known as the lead developer of the structured analysis/design methods of the 1970s, as well as a co-developer of the Yourdon/Whitehead method of object-oriented analysis/design.

Ed has worked in the computer industry for 40 years, beginning when Digital Equipment Corporation hired him in 1964 to write the FORTRAN math library for the PDP-5 and the assembler for the popular PDP-8 minicomputer. During his career, he has been involved in a number of pioneering computer technologies such as time-sharing operating systems and virtual memory systems.

Several of his books have been translated into Japanese, Russian, Spanish, Portuguese, Dutch, French, German, Polish, and other languages; and his articles have appeared in virtually all of the major computer journals. He has been a keynote speaker at major computer conferences around the world.


5:00 – 6:15 p.m.   Sign-in, Informal Networking & Refreshments

6:15 – 6:30 p.m.   CQAA and C-SPIN announcements

6:30 – 8:00 p.m.   Presentation including Q & A

            Note that Sign-in will begin at 5:00 p.m. Please arrive early enough to sign in by 6:00.



ADVANCE REGISTRATION IS REQUIRED TO ATTEND THIS PROGRAM – Both CQAA and C-SPIN members please register on the CQAA website register by Friday, March 2, 2007.

To register, go to and click on the "Programs" tab, then select "Upcoming Programs". Follow the "Click here to register or for more information" link, and then follow the Registration Instructions on the page. You will receive a confirmation email that your registration has been received. If you find out you will not be attending the event please cancel your registration by sending an email to .    


Driving and Parking Directions

From I-90 Northwest Tollway exit North on Barrington Road.  Take Barrington Road to Lakewood Blvd (2nd light) and turn East (right) onto Lakewood Blvd.  Turn right into the AT&T Campus Center’s West Employee Entrance (1 entrance past Eagle Way) and follow the signs to the West Parking Structures.


Parking is available in covered lots W2 or W3 and additional parking is available in the upper level parking lot W1.  Look for parking spaces towards the west side of the parking structures.  Then walk to the Institute Building, which is located across the road (west of the parking structures).  It is estimated to take about 3 to 5 minutes to walk between the West Parking Structure and the AT&T Institute.


Map of the AT&T Campus Center (AT&T is still referred to as SBC and Ameritech on the map.)


Future 2007 Program Schedule

All these programs are planned to be held at the AT&T Institute Auditorium.

Be sure to check the C-SPIN website [] to confirm details.

Future program topics are to be determined.  

Typically programs are held the first Wednesday of the month from 6:00 – 8:30 PM.

April 4, May 2, June 6, *** Summer Break ***, September 5, October 3, and November 7


About C-SPIN

C-SPIN is made possible through the efforts of its Steering Committee. The Steering Committee is composed of, Alan Berow, Kathy Brown, Steve Coffman, Susan Davidowski, Donna Miller, and Robert Stalzer.

C-SPIN is a leadership forum for the free and open exchange of software process improvement experiences and practical ideas. We promote achieving higher levels of process maturity, software quality, and mutual respect. Companies, academic institutions, government organizations and individuals are invited.

For more information regarding this meeting, contact Kathy Brown at  For information about C-SPIN or the steering committee, contact Robert Stalzer at

To receive future announcements electronically, send your e-mail address (include name, personal email address, company, and phone number) to Robert Stalzer at