Chicago Software Process Improvement Network

(C-SPIN) Meeting

AT&T Center Campus

AT&T Institute 2501 W. Eagle Way

Hoffman Estates, IL 60192

Be sure to check the C-SPIN website ( to confirm details.

SPECIAL DATE: Thursday, June 3, 2010

6:00 - 7:00 PM – Atrium:  Registration, Networking, & Light Refreshments

6:20 - 6:40 PM – Birds-of-a-Feather Topic [See sign-in table for details]

7:00 - 8:30 PM – Auditorium: Presentation

8:30 - 9:00 PM – Auditorium: Aadditional Q&A and discussion

Program: Revolutionizing software development by eliminating useless variation

Presenter: Dave Ziffer



The coming revolution in software productivity: Eliminating useless variation in software development
Henry Ford revolutionized automobile manufacture by systematizing car production to an extent that nobody else had even remotely imagined. Rather than pursue methodology or incremental improvements to the existing craftsman-driven manufacturing style, Ford created an environment in which product consistency and manufacturing efficiency were the norm.

A similar revolution in software development is long overdue. In 2010 the software business is easily as inconsistent and craftsman-driven as the auto industry was in 1910, and it is just as ripe for change. David will present a case for the inevitability of this change (PowerPoint), followed by a demonstration of “Rapid Application Prototype”, a software system that reverses the psychology of software creation, rewarding programmers for systematic behavior by automatically generating enormous portions of every application, making inconsistent design essentially impossible.

About the Presenter

David Ziffer started his computer programming career in 1977 at Bell Labs, where he was technical lead for a group that created one of the world’s first source-level symbolic debuggers for embedded systems. He was one of two co-founders of Software Development Systems, a company that produced embedded systems compilers and source-level debuggers, and was eventually sold for $40 million in 1999. Since 1994 David has operated Project Pro, a software consulting company that seeks to revolutionize business and scientific application development via radical automation of the software development process. In 2001, Project Pro was implementing projects involving touch-screens, Internet-enabled personal equipment, and a social-networking web site. Today David is working to ensure that both he and Project Pro will continue to remain at the cusp of the coming decade’s technology trends.


Driving and Parking Directions

From I-90 Northwest Tollway, exit North on Barrington Road.  Take Barrington Road to Lakewood Blvd (2nd light) and turn East (right) onto Lakewood Blvd.  Turn right into the AT&T Campus Center’s West Employee Entrance (the first entrance past Eagle Way) and follow the signs to the West Parking Structures. Parking is available in covered lots W2 or W3. Look for parking spaces towards the west end of the parking structures. The Institute Building is located across the road (west of the parking structures). Visit for a map of the AT&T Campus Center.

About C-SPIN

               C-SPIN is a leadership forum for the free and open exchange of software process improvement experiences and practical ideas. We promote achieving higher levels of process maturity, software quality, and mutual respect. Companies, academic institutions, government organizations, and individuals are invited. For information about C-SPIN and its board, contact Karen Mermel at

               To receive future announcements electronically, register your e-mail address (include name, personal email address, company, and phone number) at